I read a lot of research findings. Sometimes, it is interesting because it makes sense. Sometimes, it is interesting because it doesn’t make sense.

browsersIn Originals: How Non-Conformists Move the World, there is a study that seemed to find that people who use Chrome and Firefox were better performers on the job. These were people who work in customer service and call center jobs and, on average, they stayed around in their jobs 15 percent longer than their co-workers who used Internet Explorer and Safari.

If you are skeptical about research findings (and everyone should be), then you might think that particular study is a rather spurious correlation. Data, correlations and causation.  Correlative data. That’s what it’s all about.

So, if you switch from Safari to Chrome would you get better at your job? Of course not. Why would a browser have any impact o job performance? Because Chrome and Firefox are better? No. The point seems to be that what browser you use signals something about the way that you tend to live your life.

You have to download Firefox and Chrome browsers, but Safari and Internet Explorer  are  pre-installed on that new computer (or iPhone). They are the default.

The conclusion here is that if you are the kind of person who just accepts the default (conformist), you probably don’t take chances or many original steps as the downloading group.

But why would that group of non-conformists be better at their job or stay longer at a job? Wouldn’t a non-conformist be more likely to bail out on a job?

What does your preferred browser say about you?

Correlation does not imply causation.