Going Viral

I try to post at least once a week to each of my seven current blogs. It takes a good chunk of time and usually happens between other tasks. On this weekend blog, I try for a Friday, Saturday and Sunday post most weeks with the occasional midweek post for topical events on Earth (holidays and such) or in the heavens (Full Moons, comets etc.).

Many bloggers write as a job or at least do it to make some income, so getting more traffic to your blog posts and catch the attention of more readers is important. I certainly like having more people read my writing, but I have never made money at it and don’t imagine I ever will, but I still look at blog “marketing” articles.

I’m very skeptical of titles like “How To Promote Your Blog And Make It Viral.”

If anyone knew how to make a blog post or video go viral, then all posts would go viral and there would be no viral left.

So, do I just write it and let Google do the rest? I looked at that post which lists strategies and it is quick to say that “going viral” is not necessarily an “accountable strategic outcome,” but I thought I might get a few tips.

Here’s what that linked infographic suggests to get a blog noticed. I was surprised how many I actually do even though I don’t have a real marketing strategy for my personal writing the way I would create one for a client.

Send your content by email.  Most blog platforms, like WordPress, allow readers to subscribe and receive an email when a new post is available.

Share content via social media. Again, it is fairly simple to set up your blog to automatically send a post to Twitter, LinkedIn, Facebook, Tumblr and other social sites. I use that option. It’s easy. Perhaps, too easy. These automated widgets often just grab a post title or as much of the first line that fits into the 140 characters or word count. Customized posts are always better. If someone follows you on several networks, it’s not good for them to see the name information repeated.

Mention an influencer. Hmmm. Name dropping and gust blogger posts. Not my thing.

Submit posts to a content community. A kind of repost and cross-post strategy. I have experimented with reposting in other networks like LinkedIn, Tumblr or Medium which does open up other audiences. I also occasionally cross-post on another one of my own blogs. This post will appear here and on my LLC blog.

Similarly, you can connect with peer groups (like Triberr).

sharethisYou certainly should make it easy to share your content. These one-click buttons allow readers to share your content in their own networks. They may not have a big network of followers (though they might have more than you!) but their tweet is an endorsement and that probably carries more trust than your tweet.

If you were a client, I would advise you about using use paid ads and remarketing but or personal content I don’t see any point.

However, I would strongly advise following one of the tips: focus on places that get the best response. That requires some work using Google analytics, monitoring the keywords people use to find your content and tracking the source of your traffic. Currently, Facebook sends more people to this blog than other networks.

But, the real final tip is my own: write good posts about topics people are interested in. Easier said than done. Good writing is always tough, but figuring out what people are interested in reading is harder. Today’s two top search terms that brought people here are “Winnie Cooper” and “deja vu.” Why? And what do I do with that? Write about having a deja vu experience with a character from The Wonder Years?

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A lifelong educator on and off the Internet. Random by design and predictably irrational. It's turtles all the way down. Dolce far niente.

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