The election is over. Lots of talk about immigration and personal digs about the candidates. Not much talk about climate change other than saying superficially that we need to stop it or that it’s a Chinese hoax.
Part of the problem is that it is at least partially a social science issue. Of course, there is a lot of scientific research, but research on why people believe that research or reject it is a whole other area of research. That is because climate change is not only a scientific issue but one that is political, social and cultural.
Why did “global warming” fall out of favor and get replaced by “climate change” if the main problem is that the Earth’s atmosphere land and water is warming due to manmade changes? That’s all political, social and cultural.
How many times have you heard someone say (jokingly or seriously) on a very cold or snowy day “So much for global warming!” That is because we are hardwired to focus on the short-term. That is the position of George Marshall, Director of Projects at Climate Outreach and author of Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change. “We tend to discount […] things happening in the future the further away they are,” says Marshall.
George Marshall founded the Climate Outreach and Information Network and has worked for twenty-five years in the environmental movement. I heard him on an episode of NPR’s podcast Hidden Brain. On that episode, “Losing Alaska”, they visited the shrinking Mendenhall Glacier in Alaska to consider why it is so hard for people to come to terms with explore why it’s so difficult for us to wrap our heads around climate change.
I agree with Marshall’s take on why some people ignore our changing environment and the explanation for it. It’s not the science. It’s more about confirmation bias, present-time focus, social conformity, group think, procrastination and valuing the messenger over the message. It’s rational versus emotional brains.