You can understand it when people are ill and with few options for relief or a cure turning to alternative therapies and cures. But there is an enormous market for alternatives with people who are not seriously ill and perhaps not ill at all. The biggest market segment is with people who want to prevent illness.
Just about every publication runs articles on self-help through non-medical alternatives.
At the top of that list of alternatives for several decades has been meditation and yoga. But some of the others are not as well known or popular yet.
Would you consider the Japanese tea ceremony (chado) to be a kind of therapy? It certainly causes its participants to slow down and become mindful of their actions. The mostly silent ceremony embodies harmony, respect, purity and tranquility through the rituals such as sharing a communal bowl and wiping where you’ve sipped before passing it on.
Aromatherapy might strike you as New Age hocus pocus, but I think about the comfort I have long received from using Vicks VapoRub when I have a cold or aromatic muscle rubs when I pull a muscle. I have heard that the mild stimulant effect those products have on skin and nerves is short-lived and ineffective, but the aromas have some effect on me.
Aromatherapists will tell you that essential oils mix affect us psychologically but also physiologically, specifically they affect the limbic system and the central nervous system. The limbic system of the brain that has amongst its functions how we experience emotions.
A friend who is an aromatherapist had given me a small pillow filled with lavender and other herbs and oils that I keep in the freezer and use for headaches. It does help, though I can’t say if its effect is psychological, physiological or a combination.
Sensory-deprivation tanks are another alternative. Shutting down our senses and eliminating distractions supposedly can relieve sore muscles and joints, help detoxify your body and quiet the mind.
There are also sound therapies, drum therapies, and even pet therapies that don’t relax your pet, but use others pets to relax you.
Some alternatives have gained much wider acceptance and credibility over the past five decades. Acupuncture and acupressure fall into that group.
Acupuncture uses fine needles inserted at specific points to stimulate, disperse, and regulate the flow of “vital energies” to restore a healthy energy balance.
Acupressure is similar to acupuncture, but uses finger pressure on points along the body to treat ailments such as tension and stress, aches and pains, menstrual cramps, arthritis.
Whether you call these alternative approaches therapies or medicines, these systems are in practice all over the world. Every country has its alternative approaches: Chinese acupuncture, for the French, magnetic healing; in England, Herbalism; in India, Ayurveda and in Japan, Shiatsu.