At the end of the year, I look at the analytics on my blogs and websites and it makes me wonder about who is behind those numbers and graphs. That’s you, dear reader.
Some writers have a reader in mind when they write. I don’t. I least I don’t have a picture of some blended reader. I know a few of you from the offline world but the vast majority are virtual. Some of you aren’t even “readers.” The analytics often list “visitors” who drop by (probably based on a search for something) take a look and leave, never to be seen again. It’s like people who go into a store, walk around and don’t pick anything up or buy anything. Just looking.
A few years ago, a friend said that I should publish on Medium. He mentioned that they even have a program where you can get paid for getting people to read your words. I got an account but have never gone for the payment route. Not that I’m opposed to being paid, but it seemed like more work and I wasn’t seeing lots of readers there and that was my original reason to create an account. I was curious to see if I would get more readers there than on one of the blogs. I did the same thing by posting things on LinkedIn.
Medium’s own advice includes things like:
Do not chase algorithms.
Do not read articles on how to “make it” on Medium.
Do not create headlines that scare the living daylights out of people so they click on them, searching for some elusive answer to life’s unanswerable questions.
Concerning that last item, of all the articles I have posted on Medium so far, the one that gets the most reads is “The Answer to Life, the Universe and Everything Is 137. Maybe,” which on Medium has more than a thousand “views” and about 700 “reads” (meaning they stayed on the page long enough to read it). I’m sure the title is what attracts people.
That post also appeared on this blog with the less clickbaity title of simply “The Answer is 137.” Here it has over 2000 views, but WordPress doesn’t provide a “reads” stat.
Why more viewers here? I think it is you, dear reader. This site has almost 2000 followers who opted to get an email when a new post appears. Thank you for following! On Medium, I have less than a hundred followers. True, I don’t post there very often but it’s a big pond for little fish like me.
Medium says that email subscriptions help ensure that your most devoted readers never miss a post and their “Subscribe” button is a little envelope next to the “Follow” button.
Medium may discourage clickbait-styled titles, but they gave an example in one of their newsletters of a “creator” (their label for writers) of Kyrie Gray, a humorist who runs the publication Jane Austen’s Wastebasket. She has titles such as , “Zeus Finally Fired Due to Sex Scandals” and “MasterClass Now Offers Courses Taught by Famous Dead Writers.”
Dear Reader – Hello.